7-Eleven, Inc. is taking a joyride down memory lane through an exclusive new partnership with Mattel, Inc. (NASDAQ: MAT), unveiling a limited-edition Hot Wheels collection that blends iconic collectibles with convenience store culture.
The 7-Eleven x Hot Wheels collection features two centerpiece items: the first-ever Hot Wheels die-cast vehicle emblazoned with 7-Eleven branding, a Silver Series Toyota Supra and a duo of custom-designed fingerboards inspired by fan-favorite store products. These exclusive collectibles are now available at select 7-Eleven, Speedway, and Stripes locations nationwide, as well as online via the official 7Collection store.
Whether a forever fan or first-time collector, there’s something for everyone in the new exclusive collection, featuring:
- 7-Eleven Exclusive Hot Wheels Silver Series Toyota Supra: Channeling old-school racing spirit, the 1:64 scale die-cast toy car is inspired by ’90’s era racing. Boldly wrapped in 7-Eleven’s iconic imagery from front to back, this limited edition drop puts a 7-Eleven spin on a Hot Wheels classic, making it a standout piece for collectors and car lovers alike.
- 7-Eleven Themed Hot Wheels Skate: Designed to ride the line between skate nostalgia and convenience store fandom, these exclusive fingerboards are available in two styles that pay tribute to fan-favorite 7-Eleven products. Each board comes with a pair of removable skate shoes for added grip while perfecting finger flips and ollies.
- Limited Edition Merchandise: To celebrate the launch, 7-Eleven is rolling out a limited-edition collection that puts the exclusive Silver Series Toyota Supra front and center. Available on 7Collection, the merch features retro-inspired graphics, streetwear silhouettes and nods to convenience store legends – all crafted to match the energy of the die-cast drop.
For even more ways to rep the ride, fans can shop exclusive Cars of 7-Eleven Collection gear including limited-edition t-shirts, sweatshirts and pins. Designed for everyday wear and statement-making style, the gear adds a fresh layer to the drop that’s as collectible as it is wearable.
“We’re excited to partner with Hot Wheels, another iconic brand that, like 7-Eleven, has fueled imaginations and created lasting memories for generations,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “Whether you grew up racing Hot Wheels cars or grabbing a Slurpee drink after school, this collaboration kicks things into high gear by bringing together two culture-shaping brands to create something nostalgic, unexpected and undeniably fun for all ages.”
Interested in more 7-Eleven and Hot Wheels excitement? Fans can follow 7-Eleven’s Instagram page for more updates that are sure to thrill car enthusiasts and collectors alike.
- Valid 7/1/25 – 8/31/25. Promo: WHERECAR ©2025 7-Eleven, Inc. All rights reserved. Available while supplies last.
