Plusgrade, a global leader in ancillary revenue solutions, and Finnair, Finland’s flag carrier, have launched an innovative Avios subscription service, giving Finnair Plus members a new, effortless way to grow their Avios balance. With flexible plan options, seamless checkout, and a “set-and-forget” experience, members can now automatically collect Avios every month, no flights or additional purchases required.
A smarter approach to loyalty
Finnair’s new subscription service rethinks how members prepare for travel, offering a predictable, steady way to collect Avios. Whether travelers are saving for a dream trip or just want the reassurance of having loyalty currency ready when they need them, this model meets them where they are, financially and emotionally. With Monthly and Annual plans available, members can pick the plan that suits them and move toward their next reward with confidence.
“Subscriptions offer a smarter way to travel better, sooner,” said Ken Harris, Founder and CEO of Plusgrade. “They make it easier for people to get value from their loyalty program without overthinking it. We’re excited to be expanding our partnership with Finnair to bring this product to their members, keeping it simple, flexible, and rewarding.”
Finnair’s Avios subscription service delivers the airline’s best available rates for point accumulation, rewarding members who plan ahead. Those opting for annual plans can unlock even more savings, providing a smart, scalable way to prepare for flights, upgrades, or tier milestones.
“We’re excited to offer our members an easy and flexible way to grow their Avios balance,” said Pekka Antila, Head of Loyalty at Finnair. “This subscription model reflects our commitment to delivering everyday value and convenience through Finnair Plus. It is a natural extension of our loyalty offering, and we’re pleased to build on our strong partnership with Plusgrade to make it happen.”

