Fitness Ventures LLC, the nation’s second-largest and one of the fastest-growing franchisees of Crunch Fitness, has announced the grand opening of its 60th location, a new, State-Of-The-Art, 60,000-square-foot facility in Des Moines, Iowa. Located at 1200 E Army Post Rd, the new club marks Fitness Ventures’ second in the state and extends its nationwide footprint to 28 states.
Designed as a Crunch 3.0 model, the Des Moines location reflects a $5 million investment and showcases the latest in layout innovation, design aesthetics, and member experience. It reinforces Fitness Ventures’ mission to make high-quality fitness both accessible and engaging for diverse communities.
“This milestone represents much more than just a number,” said Brian Hibbard, CEO of Fitness Ventures. “Our expansion into new markets like Des Moines reflects the strength of our team, our model, and our mission to make high-value fitness accessible across the country.”
The club features top-of-the-line cardio and strength equipment including Olympic squat racks, a group fitness studio, dry saunas, various group fitness classes, performance turf, HydroMassage, tanning, and the innovative HIITZone, and Crunch’s welcoming “No Judgments” atmosphere.
Fueling this momentum is Fitness Ventures’ strategic partnership with Meaningful Partners, a purpose-driven private equity firm that invested in the company in 2024. This relationship has helped accelerate growth through a mix of new club development, mergers, and acquisitions.
With more than 14 additional locations currently in presale, Fitness Ventures is on pace to reach 75 open clubs by the end of the year. Looking ahead, the company plans to open 20 new locations annually, continuing its aggressive and disciplined growth strategy into new and existing markets.
“We’re not just growing fast, we’re growing with purpose,” Hibbard added. “The Des Moines club is another strong step forward in a long-term plan to deliver value to both members and investors.”
