Seed, a pioneer in microbiome science, has announced the nationwide retail debut of its clinically validated products at Sprouts Farmers Market. Starting this week, the DS-01 Daily Synbiotic and DS-01 14 Day Gut Reset will be available in all 450 Sprouts stores across 24 states, as well as online at Sprouts.com. This milestone marks Seed’s transition from a direct-to-consumer innovator to a leading omnichannel brand, advancing its mission to make microbiome science accessible wherever consumers shop for their health.
This latest retail expansion builds on Seed’s momentum across non-DTC channels. The brand first entered natural grocery with Erewhon, where DS-01 became the top-selling probiotic—a clear signal of demand. That early traction helped propel breakout performance on Amazon, where DS-01 reached the top five probiotics within 12 months, and at Target, where it became a top 10 product in the Vitamins, Minerals, and Supplements (VMS) category in just three months. Now, Seed’s launch at Sprouts marks its national scale-up in natural grocery—tapping into a growing channel for probiotic discovery and engagement.
“Our direct-to-consumer origins set a new standard for science-driven health products while cultivating a profitable business and one of the most loyal customer bases in our category,” said Cathrin Bowtell, CEO of Seed Health. “Launching at Sprouts and expanding our footprint in the natural grocery channel enables us to scale that impact—deepening connections with our community while opening doors for more people to discover Seed for the first time.”
Sprouts will carry Seed’s flagship gut health innovation, DS-01 Daily Synbiotic ($59.99), and the new DS-01 14 Day Gut Reset ($29.99). DS-01 is formulated with 24 strains to support whole-body benefits and has been validated in multiple human clinical trials. Seed recently presented new clinical findings at Digestive Disease Week (DDW) 2025, demonstrating that DS-01 increases production of Urolithin A and butyrate—two key microbial metabolites linked to gut barrier function, metabolism, and healthy aging. DS-01 14 Day Gut Reset is a targeted, two-week protocol of DS-01, developed for occasional gut disruptions, such as those triggered by travel, stress, or changes in routine. The product is clinically validated to restore healthy gut function, strengthen the gut barrier, and replenish beneficial gut bacteria.
“Our entry into Sprouts helps accelerate our mission to realize the microbiome’s full potential in improving human health—by reaching more people through a retailer that shares our values of wellness, sustainability, and scientific integrity,” said Ara Katz, Co-Founder of Seed Health. “We’re building a future where nurturing the microbiome is an integral part of our daily well-being.”
With an expanding omnichannel presence, Seed is positioned to introduce its next generation of microbiome-targeted products with greater reach and impact. Its growing pipeline will continue to unlock the microbiome’s role across biological systems, addressing broader health needs through gut-directed innovation.
